Five key tourism trends for 2025
The coming year promises unforgettable experiences for travelers, both on familiar routes and entirely new ones. Bon voyage! Analysts predict several important tourism trends in 2025 that are worth noting.
Jon Rahm
The top spot goes to the world's highest-paid golfer, Spaniard Jon Rahm. Over the last 12 months, he has earned more than $210 million, a record among athletes. Rahm achieved this high income by moving from the PGA to the Saudi-funded professional league LIV Golf. Additionally, he earned over $20 million through commercial projects. Among Rahm's advertising partners are giants like Adidas, Rolex, and Mercedes-Benz.
LeBron James
In second place is American basketball player LeBron James. The greatest player in NBA history earned nearly $128 million last year, with $80 million from endorsement deals. Currently, James works with brands such as Nike, Coca-Cola, and Beats by Dre. He also co-owns the production company SpringHill Entertainment, co-founded the media company Uninterrupted, and invests in the Blaze Pizza chain.
Stephen Curry
Stephen Curry occupies third place. He is a famous American basketball player and a key figure for the Golden State Warriors. Last year, he earned $102 million, with $52 million from his success on the basketball court and the rest from commercial activities. Curry collaborates with brands like Under Armour, The J.P. Morgan Chase, and Rakuten. He also co-founded the sports drink company Oxigen and the athlete media platform SC30.
Giannis Antetokounmpo
Greek basketball player Giannis Antetokounmpo is in fourth place. Over the past 12 months, he earned nearly $101 million, with $55 million from endorsement deals and commercial activities. Playing for the Milwaukee Bucks, Antetokounmpo represents brands like Nike, JBL, and 2K Sports. He also invests in various startups and business projects, including the healthy food company Ready Nutrition, contributing significantly to his income.
Kevin Durant
Kevin Durant is rounding out the top five highest-paid athletes of the Summer Olympics. He is an outstanding American basketball player and two-time NBA champion. Last year, he earned nearly $90 million, with $42 million from endorsement deals and commercial projects. Durant works with major brands like Nike, Google, and Degree. He also founded the media company Thirty Five Ventures and invests in various tech startups and companies, including Postmates and Coinbase.
The coming year promises unforgettable experiences for travelers, both on familiar routes and entirely new ones. Bon voyage! Analysts predict several important tourism trends in 2025 that are worth noting.
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